Elevate Your Daily Life Without Compromise
About
Why & How We Started
Our Mission Statement:
Guided by faith and a commitment to integrity, we exist to create elevated, clean products without compromise. From concept to creation, we hold ourselves to the highest standards of honesty, quality and care.
It all started during a trip to Nashville, when co-founder Kalen found himself in a common, inconvenient moment: no clean washcloth, everyone else asleep, and no easy solution in sight. He improvised with a folded paper towel - and realized something that would eventually become the foundation of The Clean Company. It wasn’t just about the paper towel. It was about the fresh, simple, and surprisingly effective feeling that came with it.
On the five-hour drive home, that single spark turned into a full-on brainstorm between Kalen and Clint. They talked nonstop, dreaming up a better way to serve everyday cleanliness. Their goal wasn’t just to make a product. It was to build a company that did things differently, with better materials, deeper values, and a larger mission at heart.
Our Story
The Clean Company was born on a trip: when a paper towel became an impromptu face cloth. It was simple, fresh, and surprisingly effective. We thought, “Why isn’t this a real product?”
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So, we created it. But better.
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We turned that idea into a product line made from 100% plant-based materials, built for modern lifestyles, and grounded in our belief that clean living is good living. Faith inspired our purpose, and experience shaped our direction. Today, we’re proud to offer a solution that’s as thoughtful as it is effective.
What Makes
Us Different?
We’ve studied what’s out there, and set out to raise the standard. Our towels are thicker, softer, and crafted with a focus on purity and performance, because your skin deserves better
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We also prioritize integrity. When you buy from The Clean Company, you’re not just buying a product ...
you’re joining a movement that believes clean should be simple, sustainable, and sincere.
​From Clean Skin to Clean Hearts
For our team, this is about more than launching a premium product line. It's about creating a company that gives back.
Our dream is to use a portion of profits from The Clean Company to support addiction recovery and faith-based outreach programs. This vision is especially personal to our co-founder Clint, whose life was transformed after a season of loss and addiction.
Having experienced firsthand the power of Christian-based recovery programs like Miracle Lake in Etowah, TN, Clint's heart is set on building a facility that can help others the way he was helped.
It’s part of why we say our goal is to support clean living inside and out.
Who We Are
We’re not just a brand. We’re real people driven by purpose, faith, and a desire to make something meaningful.
Kalen & Casey
Faith-and-family first visionaries who bring relentless commitment, innovation, and care to everything they do. They believe in building a healthier world for everyone.
Clint & Christin
Passionate, purpose-driven, and deeply generous. They lead with compassion, serve with humility, and are unwavering in their mission to help others heal and grow.
We all believe in doing things the right way, not the fastest or the cheapest. That means sourcing smarter, treating people better, and creating products that stand for something.
What Sets Us Apart
Our towels are thicker, biodegrade faster, and feel more luxurious than anything else on the market
We source responsibly and manufacture completely in the USA
We use Lyocell, one of the cleanest non-woven materials available
Our packaging is made from 95% post-consumer recycled content
We're building a brand that prioritizes people, planet, and purpose
At The Clean Company, we're committed to offering products you can trust, from a company that cares.​
This is about more than skincare. It’s about creating space for better living.
Clean skin. Clear conscience. Purposeful living.
That’s The Clean Company way.